Compliance Archives - Sovrn, Inc.

Publishers
Ad ExchangeTurn your content into high-quality returns.

Ad ManagementPartner with us and maximize your ad revenue.

//CommerceAffiliate marketing made easy

//Commerce ComparisonsPrice and merchant comparisons

//Commerce Shopping GalleriesCreate unique shopping content
//Data MonetizationSafe. Secure. 100% additive revenue.

//SignalMaximize the value of every visitor

All Tools →
Buyers
- Buy on Sovrn ExchangeConnect to premium content publishers
- Become a Sovrn MerchantIncrease your reach with content publishers
Company
- About SovrnThis is what we stand for
- BlogTips and information to help you thrive
- CareersGrow with us
- PressSovrn in the news
Sign In
- //AdvertisingAd exchange
- //CommerceAffiliate marketing
- //Commerce CompareFormerly: Monetizer101
- Ad ManagementFormerly: Proper Media
Sign Up
- //AdvertisingAd exchange
- //CommerceAffiliate marketing

November 11, 2020

Harnessing First-Party Data: Lessons for Publishers

Unlike third-party cookies, first-party data (information that consumers have directly given a publisher on a single domain) can help tell a more complete story about […]

What is the Chrome SameSite update?

Reader Consent Benefits Your Business Way More Than You Think

Sovrn Achieves TAG Platinum Status for Certification against Fraud, Piracy, Malware, and Inventory Quality

Preparing for GDPR – Checklist & Timeline

GDPR: What to Expect From Sovrn

Sovrn Registered in IAB UK Gold Standard Initiative

Ad Fraud Webinar: Best Practices for Programmatic Quality

Ads.txt – Why It’s Important to Both Sellers and Buyers

Sovrn Attains ‘Certified Against Malware’ Seal

Publishers

Advertisers

Resources

Company

You’ll get revenue tips, industry insight, and the news that matters.

Publishers

Advertisers

Resources

You’ll get revenue tips, industry insight, and the news that matters.

Company

Publishers

Advertisers

Company

Resources

You’ll get revenue tips, industry insight, and the news that matters.

Made with in Boulder, New York, London & San Diego

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
csrftoken	1 year	This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc	30 minutes	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
_auth	1 year	This cookie is set by Pinterest that collects statistical details to track the use of its services.
_pinterest_referrer	past	This cookie is set by Pinterest to track the use of its services.
_pinterest_sess	1 year	This cookie is set by Pinterest that collects statistical details to track the use of its services.
_routing_id	session	This cookie is set by Pinterest that collects statistical details to track the use of its services.
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
language	session	This cookie is used to store the language preference of the user.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
sp_landing	1 day	The sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
sp_t	1 year	The sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
__hstc	1 year 24 days	This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_52355958_2	1 minute	This cookie is set by Google and is used to distinguish users.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
hubspotutk	1 year 24 days	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_mkto_datetime	1 month	This cookie is set by Marketo.
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.

Other

Others

Harnessing First-Party Data: Lessons for Publishers

What is the Chrome SameSite update?

Reader Consent Benefits Your Business Way More Than You Think

Sovrn Achieves TAG Platinum Status for Certification against Fraud, Piracy, Malware, and Inventory Quality

Sovrn’s View on Bid Caching

Consent Management Platform

Preparing for GDPR – Checklist & Timeline

GDPR: What to Expect From Sovrn

Sovrn Registered in IAB UK Gold Standard Initiative

Ad Fraud Webinar: Best Practices for Programmatic Quality

Ads.txt – Why It’s Important to Both Sellers and Buyers

Sovrn Attains ‘Certified Against Malware’ Seal

Publishers

Advertisers

Resources

Company

Subscribe

Publishers

Advertisers

Resources

Subscribe

Company

Publishers

Advertisers

Company

Resources

Subscribe

Never miss a post.

Publishers

Advertisers

Resources

Company

Subscribe

Publishers

Advertisers

Resources

Subscribe

Company

Publishers

Advertisers

Company

Resources

Subscribe