header bidding

Header Bidding

Increase your yield and earn more money. Paste JavaScript into the header of your website. Run an ad auction that maximizes the value of your inventory. Load an advertisement on your site. Get paid.

High efficiency. Low latency.

Server-to-Server Bidding

Sovrn is fully compatible with Google’s Open Bidding, Amazon’s Transparent Ad Marketplace (TAM), and we also offer custom and open source connections. Server-to-server bidding is faster, better for user experience, and more efficient. Adding Sovrn to your demand stack is an easy way to see more revenue with no risk.

Plug and play. Just flip a switch.

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Boost Revenue

Our CPMs are higher. That means you earn more, faster.

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Easy implementation

No code to add. No latency to worry about.

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No risk. All reward.

Adding Sovrn to your demand stack is simple.

Google Ad Manager

Google Open
Bidding Expertise

We’re an early Open Bidding partner, and are uniquely positioned to help publishers of all sizes earn more. We’re a strong Open Bidding performer, and we’re constantly working to improve. No matter your size, we’ll work to increase the value of your inventory.

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Earn more with video in
Google’s Open Bidding

Sovrn has been involved with video in Google’s Open Bidding since the beginning. We’re experts in the technology, and we’ll boost your performance with our demonstrably high CPMs.

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Amazon’s Transparent Ad

Add Sovrn to your TAM demand stack. Get all the benefits of server-side bidding.

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Open-source options.
Custom connections.

Run your Prebid auctions server-side using Prebid Server. Connect with ease.

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More competition.
More revenue.

Our buyers understand the value of unique inventory and unique publishers. Including Sovrn in your server-to-server bidding setup will bring more competition to your demand stack. More competition means higher bids. Higher bids mean more revenue.



Earning starts here. Use waterfall or daisy-chain ad tags to easily load ads on your site. For small content creators, waterfall advertising is the first step to independence.

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Platinum Certified

We support the mission of the IAB and TAG, from whom we’ve received “Platinum” status for our dedication to the pursuit of trust and transparency. We’re proud to be leaders of anti-fraud, pro-transparency initiatives that promote fair market principles.

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Any questions?

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